- More features = More customers <as opposed to> Right features = Most customers
- Startups are small versions of large companies with various departments <as opposed to> Startups are an integrated team of people doing customer development with various skill set for a common goal.
- Startups need comprehensive plans and projections <as opposed to> Startups are institutions or bodies that iterate quickest through ideas and testing them. (sorta like a science lab where you identify problems, come out with hypothesis and test them through experimentation and reacting according to the results)
- Startups need to do intense marketing <as opposed to> Startups need to focus on solving the right problem by coming up with the right solution.